Strengthening Business Mindset in Facing Digitalization for the People of Gapan, Philippines

Authors

  • Justita Dura Department of Accounting, Faculty of Economics and Business, Asia Institute of Technology and Business Malang, Indonesia
  • Fadilla Cahyaningtyas Department of Accounting, Faculty of Economics and Business, Asia Institute of Technology and Business Malang, Indonesia
  • Rina Dewi Indahsari Department of Informatics Engineering, Faculty of Engineering and Design, Asia Institute of Technology and Business Malang, Indonesia
  • Nur Lailatu Aqromi Department of Informatics Engineering, Faculty of Engineering and Design, Asia Institute of Technology and Business Malang, Indonesia
  • Siti Nurul Afiyah Department of Informatics Engineering, Faculty of Engineering and Design, Asia Institute of Technology and Business Malang, Indonesia
  • Setyorini Setyorini Department of Informatics Engineering, Faculty of Engineering and Design, Asia Institute of Technology and Business Malang, Indonesia
  • Samsul Arifin Department of Computer Systems, Faculty of Engineering and Design, Asia Institute of Technology and Business Malang, Indonesia
  • Karolus Danar Kurniawan Department of Management, Faculty of Economics and Business, Asia Institute of Technology and Business Malang, Indonesia
  • Hironimus Hari Kurniawan Department of Management, Faculty of Economics and Business, Asia Institute of Technology and Business Malang, Indonesia
  • Adriani Kala'lembang Department of Management, Faculty of Economics and Business, Asia Institute of Technology and Business Malang, Indonesia

DOI:

https://doi.org/10.51601/ijcs.v4i3.289

Abstract

This community service program aims to increase understanding and digitalization skills among business people in Gapan. This program includes various main activities such as seminars, practical skills training, as well as assistance and mentoring sessions. Participants gain insight into the importance of digitalization, skills in using business software, data management, digital marketing, and e-commerce. Mentoring and mentoring help participants apply knowledge in their business context, overcome practical challenges, and develop an adaptive and innovative mindset. The program results show an increase in participants' awareness, knowledge and skills regarding digitalization. Evaluation through participant satisfaction surveys and training observations indicated a high level of satisfaction and a need for more practical sessions and more intensive mentoring. Overall, this program has succeeded in preparing the people of Gapan to face the digital era and increasing their business competitiveness. Important findings include increased access to technology, knowledge about e-commerce, use of data for business decisions, as well as changes in attitudes and mindsets that are more adaptive and innovative. This program makes a positive contribution to increasing competitiveness and local economic growth

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Published

2024-09-08

How to Cite

Dura, J., Cahyaningtyas, F., Dewi Indahsari, R. ., Lailatu Aqromi , N., Nurul Afiyah, S., Setyorini, S., Arifin, S. ., Danar Kurniawan, K., Hari Kurniawan, H., & Kala’lembang, A. . (2024). Strengthening Business Mindset in Facing Digitalization for the People of Gapan, Philippines. International Journal Of Community Service, 4(3), 226–229. https://doi.org/10.51601/ijcs.v4i3.289

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Articles