International Journal Of Community Service
International Journal of Community Service (IJCS) serves as a premier platform for advancing community service scholarship and practice worldwide. Our mission is to provide a dedicated medium for disseminating high-quality results from community service initiatives, fostering innovation, and offering critical references that elevate the field. We prioritize original theoretical contributions and application-based studies that deepen understanding across all domains of community service and social engagement, including education, health, environment, economic development, and cultural preservation. IJCS bridges academia and society by publishing rigorous, impactful research that addresses real-world challenges. Manuscripts undergo a double-blind peer-review process led by an international editorial board of experts, ensuring scholarly excellence, ethical standards, and relevance. We welcome interdisciplinary submissions, such as participatory action research, service-learning evaluations, and community-driven interventions, which demonstrate measurable societal benefits and theoretical advancements. As an open-access journal, IJCS promotes global accessibility and equity in knowledge sharing, indexed in major databases like Google Scholar, DOAJ, and Scopus-eligible repositories. Our commitment to publication ethics aligns with COPE guidelines, emphasizing originality, transparency, and anti-plagiarism measures via tools like Turnitin. By supporting high-level community service, IJCS empowers researchers, practitioners, and policymakers to drive sustainable change. We invite submissions that not only report outcomes but also inspire scalable solutions for diverse communities.
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Integrating Artificial Intelligence and Digital Marketing To Enhance Msme Competitiveness in Geotourism: A Participatory Training Model in The Pangandaran Geopark
This community service program aims to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) engaged in geotourism within the Aspiring Pangandaran Geopark through the integration of Artificial Intelligence (AI) and digital marketing using a participatory training model. MSMEs in the region face challenges such as limited digital innovation, inadequate technological access, and low capability in social media-based promotion. To address these issues, the program applied a participatory approach and speculative design thinking involving MSME owners, academics, and tourism destination managers in collaborative learning. The training consisted of three main modules: (1) digital literacy and cybersecurity for entrepreneurs, (2) the use of AI in digital marketing strategies (AI-driven storytelling, content generation, and consumer analytics), and (3) creative promotional artifact development based on local geodiversity and biodiversity. The results indicate significant improvements in participants’ ability to create digital content, understand online market opportunities, and utilize basic AI tools (chatbots, image generators, and social media analytics) to expand promotional reach. The participatory training model demonstrated positive social impacts, including strengthened MSME community networks, increased visibility of geopark-based products, and contributions to sustainable local economic development. The findings confirm that integrating AI and digital literacy represents an innovative strategy for community-based MSME empowerment in geopark areas.
Copyright (c) 2026 Ayu Krishna Yuliawati, Rofi Rofaida, Budhi Gautama Pamungkas, Irene Christiany, Danish Febrianto Putra, Asti Nur Aryanti, Mohamad Sapari Dwi Hadian https://creativecommons.org/licenses/by/4.0
Chair-Based Exercise is An Effective Method For Improving Cognitive Function and Quality of Life in The Elderly
The community service partner is the elderly and families in Tambak Baru Ilir Village. There are still many elderly people who suffer cognitive impairment and decreased quality of life. Most elderly people ignore this because they don't think it's physically threatening, leading to the elderly becoming dependent on others around them. Elderly and families need to be socialized about non farmacology treatment to solve this problem, such as chair based exercise. Chair Based Exercise (CBE) is a structured physical exercise intervention carried out in a sitting position, specifically designed for elderly people with physical limitations, weaknesses, or those at high risk of falling. CBE to address issues caused by cognitive impairment and decreased quality life through skrinning cognitive function and quality of life in the elderly, demonstrated for 60-minute exercise session for 25 elderly individuals. The result of the CBE demonstration was that the elderly and their families feel enthusiastic about this activity. In kognitif function, majority elderly are in intact cognitive function category and all are in the moderate quality of life category. CBE can have a positive impact on elderly individuals who face issues due to cognitive impairment and decreased quality of life, helping them to maintain their lives and continually respond to their surrounding environment.
Copyright (c) 2026 Diana Pefbrianti, M Noor Ifansyah https://creativecommons.org/licenses/by/4.0
Revitalization of Educational Information Media in Batur UNESCO Global Geopark Using QR-Code and Web-Based Augmented Reality
Batur UNESCO Global Geopark in Bali represents a significant natural and cultural heritage area with high educational value. However, the existing information delivery system primarily relies on static information boards, which are less effective in engaging visitors, particularly younger generations accustomed to digital technology. This community service project aims to revitalize educational information media in Batur Geopark through the integration of QR-code technology and Web-based Augmented Reality (WebAR). The implementation method includes needs analysis with geopark stakeholders, design of QR-code-based educational media, development of 3D models representing key geosite elements (Mount Batur, Kintamani dog, and Trunyan village), and integration into a WebAR platform accessible via smartphones. The system was evaluated through user testing involving students, tourists, and local communities to assess usability, accessibility, and learning effectiveness. The results demonstrate that the proposed system enhances user engagement and improves understanding of geological, ecological, and cultural information. The combination of QR-code and interactive 3D visualization provides a more immersive and flexible learning experience compared to conventional methods. Additionally, the approach supports environmentally friendly information dissemination and promotes sustainable geotourism education. This study highlights the potential of digital technology integration in strengthening educational functions within geopark areas and serves as a model for similar implementations in other geotourism destinations.
Copyright (c) 2026 Ida Ayu Gde Suwiprabayanti Putra, I Gusti Ngurah Anom Cahyadi Putra, Gst. Ayu Vida Mastrika Giri, I Gede Surya Diva Ananda, Rahelita Pasaribu, Ida Bagus Oka Agastya, I Wayan Gobang Edy Sucipto https://creativecommons.org/licenses/by/4.0
Socio-cultural Approach to Accelerate UN SDGs Achievement in West Klampis Village of Madura Island
Nowadays socio-economic has new challenges. By recent global pandemic, poverty, and the migrant issues, United Nation (UN) established 17 set of indicators of the country’s well-being called Sustainable Development Goals (SDGs). These components need to be reached by 2030 set by the UN. Indonesia, through their government institution has set 18 village SDGs to accommodate this. West Klampis as a maritime village has environmental potential based on their demographic. However, considering their background, the villagers need to be assisted since many of fishery resources has limited contributions of their own well-being. Furthermore, their Village-Owned Enterprise called Badan Usaha Milik Desa (BUMDES) Permata Bahari has lack of proper accounting recording and reporting. These conditions will obstruct the achievement of village SDGs. To adreess this, the community service team of Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya by using the cultural and environmental approach, lead the mapping process of West Klampis fishery potential and assisted the preparation of BUMDES Permata Bahari financial report. The mapping itself describes all fishery commodities along with the components such as packaging and labelling. What makes it interesting is the head of the team deliver it by using Maduranese local language. By this cultural approach, the participants listened carefully and followed up comprehensively. While the financial report assisted to the secretary of the entity and being upgraded using Microsoft (MS) Excel. This template effectifely used for the upcoming period and finally fulfill the pilars of financial statement quality.
Copyright (c) 2026 Nur Fadjrih Asyik, Ikhsan Budi Riharjo, Triyonowati, Khuzaini, Prawita Yani, Fastha Aulia Pradhani https://creativecommons.org/licenses/by/4.0
AI-Powered Market Insight and the Transformation of Local Entrepreneurship: Evidence from SMEs in Purwakarta, Indonesian
This study examines how AI-powered market insight contributes to the transformation of local entrepreneurship, focusing on SMEs in Purwakarta, Indonesia. Despite increasing digital adoption, many SMEs remain unable to utilize data for strategic decision-making. A qualitative case study approach was employed, with data collected through in-depth interviews, observation, and document analysis, and analyzed using thematic analysis supported by systematic coding procedures. The findings reveal that while SMEs are digitally active, their use of technology remains largely operational rather than strategic. Entrepreneurs rely heavily on experience-based decision-making, with limited capability to interpret and utilize market data. As a result, business strategies tend to be reactive, leading to inconsistent market visibility and limited competitiveness. The study demonstrates that the impact of AI on entrepreneurial transformation is indirect, mediated through market insight capability and decision-making processes. This study contributes to the literature by highlighting that the transformation of local entrepreneurship requires not only digital adoption but also the development of data-driven capabilities. The findings provide implications for policymakers and practitioners in designing targeted interventions to support SMEs in leveraging AI for sustainable growth..
Copyright (c) 2026 Dikka Wiguna, Umar Fondoli, Dendi Saeful Bahri, Vina Prabaningtyas, Aujchara Thapjun, Iqbal Fadillah N Nazarudin https://creativecommons.org/licenses/by/4.0
AI-Based Market Intelligence as a Strategic Tool for Local MSME Development in West Java
Local Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta, particularly ceramic craftsmen in Plered District, have strong potential to contribute to regional economic growth and enter broader export markets. However, they still face several major problems, including inconsistent product quality, limited design innovation, weak packaging standards, insufficient branding, limited digital marketing capacity, and low readiness to meet export market requirements. The gap identified in this activity is the limited integration between traditional ceramic production practices and modern market-oriented strategies, especially in quality control, product differentiation, digital promotion, and export preparation. Current developments show that MSME competitiveness is increasingly influenced by product innovation, digital marketing, branding, packaging quality, and export readiness. Therefore, this community service activity applied a participatory mentoring approach through field observation, discussion, consultation, and practical recommendations for ceramic craftsmen in Plered. The proposed solution focused on strengthening product quality, improving design and packaging, developing brand identity, optimizing digital marketing, and preparing MSMEs for export-oriented market access. The results indicate that the mentoring activity increased the awareness of ceramic craftsmen regarding product competitiveness, market standards, and the importance of continuous innovation. In conclusion, ceramic MSMEs in Plered have strong potential to improve their competitiveness in the export market when supported by consistent mentoring, quality standardization, strategic branding, digital promotion, and collaboration between higher education institutions, local industry, and community stakeholders.
Copyright (c) 2026 Suhendri; Dina Hidayat; Novasa Adiyani, Endang Ahmad, Fanissa Narita; Nico Irawan; Egi Sucianti https://creativecommons.org/licenses/by/4.0
Enhancing Business Decision-Making of Purwakarta MSMEs through AI-Based Market Analysis
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic development; however, they face increasing challenges in making effective business decisions due to rapidly evolving market dynamics. Artificial Intelligence (AI) has emerged as a strategic tool to enhance decision-making processes through data-driven insights. This study aims to analyze the effect of AI-based market analysis on decision-making quality and its impact on business performance among MSMEs in Purwakarta. A quantitative approach was employed using survey data from 165 MSME owners, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that AI-based market analysis significantly improves decision-making quality (β = 0.66, p < 0.001), which subsequently enhances business performance (β = 0.61, p < 0.001). Furthermore, data readiness strengthens the effectiveness of AI utilization. These findings contribute to the literature on digital transformation and provide practical insights for MSMEs in adopting AI-driven strategies.
Copyright (c) 2026 Warsono sudiro, Suhendri; Arlen Nawang Rachelia Arlen, Indri Yani Lasmini Indri https://creativecommons.org/licenses/by/4.0
Empowering Local MSMEs in Purwakarta through AI-Based Market Intelligence (a Case Study at Ceramic Product)
This international community service program aims to empower local Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta through the application of AI-based market intelligence, focusing on ceramic product MSMEs. Unlike conventional digital marketing assistance, this program emphasizes the development of market-sensing capability, customer insight, product positioning, and data-informed promotional planning. The activity was implemented through participatory training, guided practice, mentoring, and evaluation involving lecturers, students, an international academic partner, and local MSME actors. Participants were introduced to practical AI tools to identify customer segments, generate product narratives, analyze market opportunities, and develop promotional content for ceramic products. The results show that the program improved participants’ awareness of market-oriented decision-making and enhanced their ability to translate product uniqueness into customer-centered marketing messages. Participants were also able to develop simple customer personas, AI-assisted product descriptions, competitor observation notes, and digital content ideas. The activity demonstrates that AI-based market intelligence can be used as an empowerment instrument for MSMEs when introduced through simple, contextual, and practice-based methods. Continuous mentoring is recommended to strengthen digital confidence, improve content consistency, and support sustainable market expansion for local ceramic MSMEs.
Copyright (c) 2026 Hetifah Sjaifudian, Nuzul Husnah, Nina Mardiana, Febryawan Yuda Pratama, M. Yani Syafei, Prattana Srisuk, Nina Rosida, Dede Kurniawan https://creativecommons.org/licenses/by/4.0
Management and Appropriate Technology Catfish Cultivation and Food Processing at the Groups of Elok Mekar Sari SME’s Surabaya
This Community Service (PKM) activity aims to increase productivity, business efficiency, and economic added value at the Elok Mekar Sari Surabaya MSME through the application of Appropriate Technology (TTG) and innovation in catfish-based products. The main problems faced by partners include limitations in water quality management, high fish mortality rates, and low product diversification and business management. The method used in this activity is a participatory approach through the stages of preparation, implementation, mentoring, and monitoring and evaluation. The implementation of technology includes the use of a 1200-liter water tank, water pumps, filtration systems, aerators, and the application of a biofloc system to maintain water quality. In addition, innovations in processing catfish products into shredded fish and nuggets were carried out to increase added value. The results of the activity showed an increase in more stable water quality, a decrease in fish mortality rates, and an increase in cultivation productivity. Furthermore, there was an increase in the partners' business management capacity through more structured financial records, business planning, and cost analysis. Product diversification also provides opportunities for increasing income and expanding the market. Overall, this PKM activity has a positive impact on economic and social aspects, and encourages the sustainability of businesses based on local potential.
Copyright (c) 2026 siti Mujanah, Nayve Ruben, Sumiati Sumiati, Ardiana I Dewa Ketut Raka, Cicik Ari Sucahyani https://creativecommons.org/licenses/by/4.0
The Role of Social Management In Oil Palm Land Conservation In Preventing Land Conversion In Bumi Raya District, Morowali Regency, Central Sulawesi, Indonesia
The Role of Social Management, Oil Palm Land Conservation, and Land Conversion Prevention in Bumi Raya District, Morowali Regency, Central Sulawesi. This study analyzes the role of social management in oil palm land conservation efforts to prevent continued land conversion, resulting in a decreasing area of ​​productive oil palm land, which occurs in Bumi Raya District, Morowali Regency, Central Sulawesi. The study aims to identify effective social management strategies, examine supporting, inhibiting, and successful factors, and recommend appropriate policies, efforts to increase community participation, and maintain the sustainability of oil palm land. The research method used is a qualitative case study approach, namely a single case, data collection techniques in the form of interviews, observations, and documentation studies. The results of the study indicate that social management plays an important role in the success of land conservation and preventing land conversion, success is influenced by several factors, such as community participation, government support, and access to information and technology. The study recommends increasing community capacity through training and counseling, strengthening community institutions for managing land to become economically valuable, and reducing oil palm land conversion in Bumi Raya District. In conclusion, sustainable participatory social management by local communities is key to the success of oil palm land conservation efforts and the prevention of land conversion in Bumi Raya District, Morowali Regency.
Copyright (c) 2026 Idham Idham, Mohammad Yasin, Abdul Wahab https://creativecommons.org/licenses/by/4.0
Legal Education For The Community Through The Upmi Faculty of Law Seminar On Consumer Protection In Digital Transactions and The Economy
The growth of digital transactions and the creative economy in Indonesia brings tremendous opportunities as well as significant legal risks. In reality, many people do not yet understand their rights as consumers and do not know what to do when they suffer losses. This situation serves as the background for the organization of the Seminar by the Faculty of Law of Universitas Pembinaan Masyarakat Indonesia (UPMI) Medan as part of its community service program. The seminar, themed Consumer Protection in Digital Transactions and the Creative Economy, was designed to provide practical understanding to the community, particularly students, regarding consumer protection regulations, legally guaranteed rights, challenges in the creative economy sector, and complaint channels available when their rights are violated. The methods employed included interactive lectures, panel discussions, and direct question-and-answer sessions with speakers competent in consumer law and the digital economy. Pre- and post-activity evaluations showed a significant increase in participants' understanding of Law No. 8 of 1999 on Consumer Protection, the Electronic Information and Transactions Law (ITE Law), the complaint mechanism through BPSK, and preventive measures in digital transactions. This activity is expected to be part of ongoing efforts to promote legal literacy in the digital era.
Copyright (c) 2026 Ismayani, Yusuf Hanafi Pasaribu, Winta Hayati, Yulkarnaini Siregar, Ridho Syahputra Manurung, Taufika Hidayati https://creativecommons.org/licenses/by/4.0
Legal Counseling on Occupational Health and Safety (OSH) as an Effort to Protect Students in Practice
Occupational Safety and Health (OSH) is an important aspect in creating a safe campus environment, but its implementation still needs to be improved in various academic activities. The main problem at STIKes Flora is the lack of student awareness in applying Occupational Safety and Health (OSH) procedures during practical activities, such as using personal protective equipment and complying with standard operating procedures (SOPs), which can create potential work hazards. To address this problem, it is necessary to conduct legal counseling activities on occupational safety and health through coordination with the campus and student affairs departments. The implementation methods include interactive lectures, group discussions, case study presentations, and Q&A sessions. The material covers the legal basis and concepts of occupational safety and health (OSH), the application of OSH in student practical activities, and handling workplace accidents and emergency response. The results of this PKM activity show that OSH counseling effectively increases the knowledge and awareness of STIKes Flora students regarding the importance of implementing work safety standards during practical activities in both laboratories and field practice.
Copyright (c) 2026 Khomaini, Ratna Sari Dewi, Syaipul Puad Tarigan, Asrat Nita Wati, Muhammad Nurohim, Aflahtul Daffa https://creativecommons.org/licenses/by/4.0
Strengthening Public Legal Critical Awareness Through The Book Launch of "Mengapa Hukum Dipermainkan?" Why Is The Law Manipulated?
The low level of legal understanding among the public is one of the main reasons why law can easily be manipulated by those in power. Communities that are unaware of their rights tend to accept injustice without resistance. Arising from this condition, this community service activity was carried out through the launch and book discussion of "Mengapa Hukum Dipermainkan?" [Why Is the Law Manipulated?] by Eka Putra Zakran, SH., MH., as a means of education and strengthening the public’s critical attitude toward the existing legal system. The event was attended by participants from various backgrounds, ranging from students, community leaders, and members of advocate organizations to local government representatives. The implementation methods included an open book launch, a book discussion session, interactive discussions, and a direct question-and-answer session with the author and resource persons. The results showed a significant increase in participants’ understanding of their legal rights, as well as the growth of a critical attitude in evaluating law enforcement processes in their surroundings. This program is expected to serve as a starting point for the formation of a legally literate society that is willing to question injustice.
Copyright (c) 2026 Zetria Erma, Ramadhany Nasution, Jenda Ingan Mahuli, Syawal Amry Siregar, Oktavianto Setyo Nugroho, Saimah Rambe https://creativecommons.org/licenses/by/4.0
Developing a Sociopreneurship-Based Entrepreneurial Spirit in the Young Generation to Support a Sustainable Economy
This community service program aims to develop an entrepreneurial spirit based on sociopreneurship among young generations to support sustainable economic development. The program was conducted through training, mentoring, and practical implementation involving youth communities in Medan. The approach used participatory methods, including workshops on business innovation, social value creation, and sustainable entrepreneurship practices. The results indicate an increase in participants' understanding of sociopreneurship concepts, business creativity, and their ability to identify social problems as business opportunities. Furthermore, participants showed improved motivation and readiness to establish socially-oriented businesses. This program contributes to strengthening youth capacity in building sustainable enterprises that not only generate profits but also create social impact.
Copyright (c) 2026 Muhammad Syafri https://creativecommons.org/licenses/by/4.0
Shop Smart, Stay Safe: Marketplace Safety Education for Students at SMP Negeri 8 Jakarta
The dominance of the younger generation correlates with high exposure of adolescents to the digital ecosystem (social media and e-commerce), which is saturated with promotions, influencers, and hidden advertisements. This increases the risk of impulsive purchases, fraud, and exposure to online lending/pay later services without adequate understanding. The community service program "Wise Online Shopping" is designed to improve digital literacy and basic financial literacy among junior high school students in Jakarta through an interactive educational approach that aligns with the characteristics of Gen Z/Alpha. The intervention is based on the Stimulus–Organism–Response (S-O-R) framework, with the stimulus being exposure to critical material expected to change students' cognition, emotions, and attitudes, leading to a response of more reflective shopping decisions. The activity was conducted at SMP Negeri 8 Jakarta Pusat on Thursday, December, 11th, 2025 for students in grades VII–VIII (ages 12–14) using a one-group pre-post design with quantitative data (pretest–posttest questionnaires) and qualitative data (observation, written reflection, and group discussion). The material covers online transaction security, identifying advertisements/influencers, scam risks, the dangers of illegal online lending, and child protection aspects in electronic systems. The relevance of the legal aspect is reinforced by Law No. 1 of 2024, which emphasizes the obligation of Electronic System Operators to provide age limit information, child user verification, and abuse reporting mechanisms. The results showed an increase in post-intervention knowledge and a moderate decrease in impulsive buying tendencies, accompanied by increased caution toward influencers and rejection of online lending as a solution for consumption. This program is effective as an initial step for generation Z or Alpha but it requires repeated reinforcement through collaboration between schools, parents, and digital ecosystem policies.
Copyright (c) 2026 Vita Briliana, Wasisto Ruswidiono, Deasy Ariyanti Rahayuningsih https://creativecommons.org/licenses/by/4.0
Empowerment of Elementary School Students Through Clean and Healthy Living Behavior (PHBS) Education in Preventing Diarrhea in Students of SDN 26 Galala Village, Oba Utara District, Tidore Islands City
This activity aims to empower students of SDN 26 Galala Village through education on Clean and Healthy Living Behavior (PHBS) in an effort to prevent diarrhea. The program was implemented on August 11, 2025, involving 52 students from grades 1, 2, and 4. The method used was empowering elementary school students through education on clean and healthy living behavior in order to prevent diarrhea, such as washing hands with soap and maintaining personal and environmental hygiene to avoid and prevent diarrhea. The results of the activity showed an increase in students' knowledge, attitudes, and skills in implementing PHBS and understanding the initial treatment of diarrhea. Support from the school showed the success of this program in fostering a culture of healthy living in the elementary education environment. Overall, this activity effectively increased students' awareness as agents of change in healthy behavior to prevent diarrhea. Observation results show an increase in students' knowledge and awareness of the importance of clean and healthy living. Students are able to explain how to wash their hands properly and understand its relationship to disease prevention. So teachers also support this activity because it is considered to strengthen a healthy culture at elementary school SDN 26 Galala Village, Oba Utara District, Tidore Islands City. The impact is seen from changes in student behavior who are more concerned about cleanliness. This activity proves the active role of PBL II students in empowering students as agents of change in healthy behavior.
Copyright (c) 2026 Ismawanti Sawedi, Nursia Aja, Norma B. Toduho, Diah Ariana, Maya Sari Soamole https://creativecommons.org/licenses/by/4.0
Communication and Health In Drug Addict Rehabilitation: Criminal Instruments To Health Law Services
Drug abuse in Indonesia should no longer be viewed solely as a criminal issue, but also as a health, social, psychological and humanitarian problem requiring comprehensive treatment. This community service activity aimed to improve public understanding regarding rehabilitation as a health-based approach for drug addicts and to strengthen awareness of restorative justice and social reintegration. The activity was conducted at Wisma Bhisma YAKITA, Ciawi Bogor, on May 23, 2026, involving drug addicts undergoing rehabilitation, former addicts in recovery, families, healthcare workers, counsellors, academics, students, and community members. The program applied a participatory educational method integrating health communication and health law approaches. The materials included rehabilitation law, restorative justice, therapeutic communication, community-based recovery, aftercare, and the 12 Steps Recovery Program. The implementation methods consisted of interactive lectures, group discussions, motivational counselling, psychosocial approaches, experience sharing, and case-based presentations. The results showed that participants initially viewed rehabilitation mainly as an alternative punishment rather than a comprehensive recovery process. After the program, participants demonstrated improved understanding regarding addiction as a chronic health condition requiring long-term recovery, empathetic communication, family support, and sustainable aftercare. The activity also highlighted the importance of multidisciplinary collaboration among families, healthcare workers, rehabilitation institutions, communities, and law enforcement agencies in creating a humane and justice-oriented rehabilitation system.
Copyright (c) 2026 Ani Purwati, Gita Ruslita https://creativecommons.org/licenses/by/4.0
Implementation of Chatbot-Based Digital Services to Optimize Community Service Processes in Inbate Village, Indonesia – Timor Leste Border Area
Inbate Village is located in the border area between Indonesia and Timor Leste and still experiences limitations in public service accessibility. Administrative services are mostly conducted manually, causing delays, increased workload for village staff, and difficulties for citizens in obtaining information. This community service activity aimed to implement chatbot-based digital services to improve the efficiency, accessibility, and transparency of public services in Inbate Village. The implementation method included needs analysis, chatbot development, training and socialization, implementation, and evaluation stages. The chatbot was integrated into the village website and WhatsApp platform to provide administrative information, document requirements, service schedules, and complaint services. The activity was conducted over eight months, starting from September 2025 until April 2026. The implementation schedule consisted of preparation and needs analysis in September 2025, chatbot development during October–November 2025, training and socialization in December 2025, implementation and monitoring from January to February 2026, and evaluation and refinement during March–April 2026. The results showed that the chatbot successfully improved service effectiveness, reduced queues at the village office, and enhanced digital literacy among village officials and residents. This activity also provides a model for AI-based public service implementation in border areas.
Copyright (c) 2026 Donatus J Manehat, Sisilia D. B Mau, Yovinia Carmeneja Hoar Siki https://creativecommons.org/licenses/by/4.0
Legal Education for MMU Students: Harmonization of Digital Health Service Regulations between Indonesia and Malaysia
The digital transformation in healthcare through telemedicine, electronic medical records, and application-based platforms has significantly improved access and efficiency, yet it also raises critical legal challenges related to patient data protection, professional liability, and legal certainty. Differences in regulatory approaches between Indonesia and Malaysia highlight the need for comparative legal analysis and regulatory harmonization to ensure a safe, ethical, and sustainable digital health ecosystem. This Community Service Program aims to enhance the legal literacy of students at Multimedia University (MMU), Malaysia, while strengthening comparative understanding of digital health law in Indonesia and Malaysia. The program employs an educational capacity-building approach through international seminars, regulatory harmonization workshops, and case-based academic discussions. It also produces academic outputs, including learning modules, teaching materials, scientific publications, video documentation, and intellectual property submissions. The results demonstrate both empirical success and philosophical significance. Empirically, students’ understanding of telemedicine, data protection, and professional responsibility improved significantly, as shown by pre- and post-test evaluations. Philosophically, the program reflects the lag of law, Radbruch’s triad of legal values, and Rawls’ theory of justice by promoting equal access to legal knowledge. It also embodies Roscoe Pound’s concept of law as social engineering and applies legal hermeneutics through contextual interpretation. The comparative approach underscores the urgency of legal harmonization, while the constructivist learning model strengthens critical legal awareness. Furthermore, through the Integrative-Tetradic Realism Theory, the program integrates normative, social, moral, and empirical dimensions, contributing to a dynamic and justice-oriented legal education paradigm in the digital era.
Copyright (c) 2026 Aris Prio Agus Santoso, Rahmaditya Khadifa Abdul Rozzaq Wijaya, Thinesh A/L R Ganesan https://creativecommons.org/licenses/by/4.0
Critical Discourse Analysis Innovation of Sekolah Rakyat for Educational Solutions in Indonesia
The gap in access to education in Indonesia remains a serious problem, especially for low-income or poor families. To address this issue, the government launched Sekolah Rakyat Program, as a strategy for educational equality that emphasizes inclusiveness and social justice. This study analyzes the discourse on Sekolah Rakyat Menengah Pertama 9, Bandung Indonesia policy using Norman Fairclough's Critical Discourse Analysis (CDA), which encompasses three dimensions: text analysis, discursive practice, and social practice. Data was obtained through a documentary study of policy documents, online media coverage, and statements from school and government officials. The results show that in the text dimension, the use of diction such as free and digital-based education builds the image of a friendly and inclusive nation. In the discursive practice dimension, discourse is produced and disseminated by the government through the media to strengthen the positive political legitimacy of its results. In the social practice dimension, this program presents itself as a response to inequality and disparities in education while simultaneously creating a new social practice in the form of inclusive and dignified digital education in Indonesia. Critically, this study concludes that Sekolah Rakyat Program is not only an education policy, but also an instrument of ideological legitimacy and political hegemony, that shapes the narrative of a positive direction for educational equality in Indonesia.
Copyright (c) 2026 Erlina Puspitaloka Mahadewi, Ayu Larasati, Nutrient Hulu, Mohamad Reza Hilmy, Pratidina Ekanesia, Setia Nugraha, Arman Arman https://creativecommons.org/licenses/by/4.0
Smart Farming System for Optimizing Dryland Agriculture in the Indonesia–Timor Leste Border Area
This community service program aimed to implement an Internet of Things (IoT)-based smart farming system to optimize dryland agriculture in the Indonesia–Timor Leste border area, particularly in Inbate Village, Bikomi Nilulat District, North Central Timor Regency, East Nusa Tenggara Province. Farmers in this region face several challenges, including prolonged dry seasons, limited irrigation facilities, inefficient water management, and fluctuating agricultural productivity. To address these issues, the program introduced a smart farming system consisting of drip irrigation technology, soil moisture sensors, IoT controllers, water pumps, and solar cell energy systems. The implementation methods included field observation, installation of IoT-based irrigation systems, farmer training, mentoring, monitoring, and evaluation activities. The results showed that the smart farming system successfully improved irrigation efficiency, reduced water consumption, and increased crop productivity for onion and vegetable farming. In addition, farmers demonstrated improved understanding and adoption of modern agricultural technologies through practical training and continuous assistance. Evaluation results involving 15 farmers indicated high levels of user satisfaction, irrigation efficiency, and ease of technology use. Overall, the implementation of IoT-based smart farming technology had a positive impact on sustainable dryland agricultural management, farmer capacity building
Copyright (c) 2026 Yovinia Carmeneja Hoar Siki, Yulianti Paula Bria, Donatus J Manehat, Mikel Grimoaldo Kuabib, Wilhelmus Seran https://creativecommons.org/licenses/by/4.0
Reconstructing Culture-Based Tourism through Experiential Cultural Communication: Community Empowerment among the Bali Aga Community in Tenganan Pegringsingan Village, Bali
The transformation of global tourism has shifted the paradigm from mass tourism to experience tourism, emphasizing meaningful experiences as the core value of travel activities. In this context, culture is no longer viewed merely as a tourism attraction but as a communication medium that creates memorable experiences for visitors. Tenganan Pegringsingan Village in Karangasem Regency, Bali, as one of the oldest Bali Aga communities that preserves its traditional social system, customary law (awig-awig), religious rituals, Mekare-kare (Pandan War) tradition, and Gringsing weaving heritage, possesses significant potential for the development of experiential cultural tourism. However, the growth of the tourism industry has also generated challenges, including cultural commodification, diminishing symbolic meanings of traditions, and the predominance of attraction-oriented tourism management over participatory cultural experiences. This community engagement program aims to reconstruct a cultural tourism model through the Experiential Cultural Communication approach, integrating cultural preservation, experiential communication, and community empowerment. The program employed participatory methods, including participatory observation, focus group discussions (FGDs), cultural storytelling training, cultural interpretation assistance, and capacity-building activities for local communities in managing community-based tourism communication. The findings reveal that Bali Aga culture can function as a medium of experiential communication that generates sensory, emotional, intellectual, relational, and transformational experiences for visitors. This approach not only strengthens the cultural identity of the Tenganan Pegringsingan community but also promotes sustainable tourism centered on local participation. The Experiential Cultural Communication model offers a strategic alternative for preserving cultural authenticity while enhancing educational, participatory, and sustainable tourism experiences. Consequently, this reconstruction seeks to position tourists
Training and Mentoring on Meta-Product-Based Digital Marketing Strategies to Increase the Competitiveness of School MSMEs
The purpose of this Community Service activity is to improve the understanding and skills of students in grades X, XI, and XII of SMKN 1 Binjai in implementing digital marketing strategies based on Meta products to support the competitiveness of school MSMEs. The implementation method uses a participatory training approach and direct practical mentoring which includes understanding digital marketing concepts, introducing Meta products, creating promotional content, managing customer communications, and evaluating data-based marketing performance. Success was measured through pre-tests, post-tests, group practice observations, and Likert-scale questionnaires to assess the increase in knowledge, skills, and perceptions of participants regarding the benefits of the training. The results of the activity showed an increase in participants' understanding after participating in the training, especially in the aspect of using Instagram, Facebook, WhatsApp Business, and Meta Business Suite as promotional media for school MSMEs. Participants also demonstrated the ability to compose promotional captions, create digital content designs, manage customer communications, and understand performance indicators such as reach, impressions, engagement, clicks, comments, and incoming messages. The results of this training and mentoring have been proven to help students understand digital marketing in a more applicable, creative, and data-driven way. This activity also strengthens students' digital entrepreneurship skills by utilizing the Meta ecosystem as a learning and promotional medium. The limitation of this activity lies in the evaluation, which still focuses on short-term results through pre-tests, post-tests, and participant perceptions. Contributions: This activity provides practical contributions in the form of a digital marketing training model based on Meta products for vocational school students and theoretical contributions in strengthening digital entrepreneurship in schools.
Copyright (c) 2026 Bambang Suwarno, Bernard Ekarisman Ndururu, Feby Yoana Siregar, Okta Jaya Hermaja, Herlin Munthe, Kristi Endah Ndilosa Ginting, Muhammad Fikri Akbar Zuhdi, Puji Syukran, Agung Prabowo https://creativecommons.org/licenses/by/4.0
Examining Community Service in Preschool Management: The Learning Processes of biMBA AIUEO Through a Literature Review
Discussions about early childhood are always interesting, as they relate to future generations. Children's educational achievements today will determine their success in the future. Nonetheless, the number of early childhood children (ages 0–6) enrolled in preschool education in Indonesia remains significantly restricted. Therefore, biMBA, as a preschool educational institution, plays a very important role in shaping children's future success. This study aims to identify promising research areas through a literature review and determine the factors influencing preschool-aged children's learning at biMBA AIUEO. The findings show discussions on four topics: (1) learning processes, (2) human resource management, (3) marketing strategies, and (4) learning facilities. The teacher unit of analysis has the highest quantity, highlighting the role of educators in the preschool environment as parental figures who significantly influence children's development, especially during the formative years when independence is instilled. The findings indicate that pedagogical approaches are crucial for early childhood education and are an interesting subject to research because of their significance to (a) cognitive development and (b) socio-emotional development
Copyright (c) 2026 Tyna, Uswatun Khasanah, Murti Wijayanti https://creativecommons.org/licenses/by/4.0
Optimizing Destination Digital Branding Through Motion Graphics Animation: A Collaborative Initiative with Diskominfo Pangandaran
Digital transformation has become a critical success factor in destination marketing within the Tourism 4.0 era. As a leading tourist destination in West Java, Pangandaran Regency faces challenges in adapting to the information consumption trends of modern tourists who prioritize creative and concise visual content. The Department of Communication, Informatics, Statistics, and Journalism (Diskominfo) of Pangandaran Regency holds a strategic role in disseminating tourism information. However, current promotional strategies are still dominated by conventional video content, which is susceptible to audience fatigue and field production constraints. This community engagement initiative aims to diversify promotional media through the creation of motion graphics-based animation videos. This solution was selected due to its superiority in simplifying complex information into entertaining visual narratives (edutainment) and its flexibility in visualizing tourist attractions without being hindered by weather or logistical factors. The implementation method was carried out collaboratively, encompassing pre-production (research and scriptwriting), production (visual asset design and animation), and post-production (editing and final rendering). The primary output of this activity is the availability of high-quality promotional animation assets optimized for multi-platform local government social media networks. This intervention successfully bridges the technical resource gap of the partner while reinforcing the digital branding identity and visual positioning of Pangandaran’s tourism to drive higher tourist engagement.
Copyright (c) 2026 Ganjar Mohamad Disastra, Laksmi Saraswati Hadiansyah https://creativecommons.org/licenses/by/4.0
Utilizing Animated Video to Improve Public Information Dissemination in Pangandaran Regency
Pangandaran Regency is one of the leading tourism destinations in West Java that requires strengthened public communication, particularly in delivering environmental cleanliness education to stakeholders. Conventional media remains less effective in reaching all segments of society, creating the need for more innovative communication media. This community service activity was carried out in collaboration with the Office of Communication, Informatics, Statistics, and Encryption (Diskominfo) of Pangandaran Regency by utilizing animated video as a medium for delivering public information regarding the importance of maintaining cleanliness in tourism destination areas. The implementation method consisted of a needs survey and discussion, concept and script development, animated video production, dissemination through government digital channels and social media, as well as evaluation of the effectiveness of the developed media. The results of the activity indicate that animated video is able to deliver cleanliness-related messages in a more engaging, understandable, and interactive way compared to conventional media. This medium not only functions as a tool for delivering information but also serves as a means to build awareness and increase the participation of tourism actors, such as hotel managers, restaurant owners, traders, tour guides, and tourists themselves, in maintaining cleanliness and the sustainability of the tourism environment.
Copyright (c) 2026 vany octaviany, Liestyowati, Ganjar Mohamad Disastra, Neng Ratna, Ekin Surbekti https://creativecommons.org/licenses/by/4.0
Strengthening Green Tourism Branding for Tourism MSMEs in Pematang Johar Village, Deli Serdang
Pematang Johar Village in Deli Serdang Regency has nature-based and rice field tourism potential that can be developed as a community-based green tourism destination. However, tourism MSME actors in the village still face challenges in building brand identity, formulating promotional messages, communicating environmentally friendly values, and using digital media consistently. This community service activity aims to strengthen green tourism branding for tourism MSME actors through training, mentoring, product storytelling practices, and simple digital promotional content development. The implementation method uses a participatory approach consisting of preliminary observation, partner coordination, problem mapping, green tourism branding training, product storytelling practice, digital content assistance, and activity evaluation. The target participants are tourism MSME actors, tourism managers, village youth, and community members supporting tourism activities in Pematang Johar Village. The outputs of the activity include participants' understanding of green tourism branding, MSME product storytelling templates, examples of digital promotional messages, green tourism campaign drafts, and activity documentation. The expected result of this program is the improvement of MSME actors' ability to package tourism products and services in a more attractive, environmentally friendly, and locally distinctive manner. This activity indicates that simple, practical, and locally based branding assistance can be an effective strategy to strengthen the competitiveness of tourism MSMEs in rural destinations.
Competency-Based Village Development: Skill Mapping Training and Productive Career Planning for Village Youth in Labuhanbatu
Rural youth play a strategic role in supporting local economic development. However, many young people in rural areas still face limitations in identifying their personal potential, mapping competencies, developing career plans, and connecting their skills with productive opportunities in their local environment. This community service program aimed to strengthen the capacity of rural youth in Labuhanbatu Regency through skill mapping and productive career planning training. The program applied a participatory training approach consisting of preliminary observation, coordination with village partners, module preparation, pre-test implementation, material delivery, competency mapping practice, career planning exercises, group discussions, post-test, and program evaluation. The target participants included rural youth, youth organization members, senior high school or vocational school graduates, village-based university students, and prospective young entrepreneurs. The results indicated that participants improved their understanding of self-potential, work competencies, soft skills, career planning, and local economic opportunities. Participants were also able to develop individual competency maps and formulate short-, medium-, and long-term career action plans. This program contributes to rural human resource development through a competency-based mentoring model that can be further developed into a village talent bank, youth business incubation program, and continuous training agenda for youth organizations and village governments.
Copyright (c) 2026 Siti Lam'ah Nasution, Eva Julyanti, Sakinah Ubudiyah Siregar, Yudi Prayoga, Aulia Indra, Padzil Hanafi Asnora https://creativecommons.org/licenses/by/4.0
Designing Dynamic Capability of Uang Kepeng Craftsmen in Kamasan, Klungkung, Bali
This community service initiative addresses the urgent need to enhance the sustainability and adaptive capacity of Uang Kepeng craftsmen in Kamasan Village, Klungkung, Bali, a culturally rich craftsmen community facing significant challenges in modernizing traditional practices amid dynamic market shifts. The objective of the program was to design and implement a dynamic capability framework tailored to the specific conditions of these small and medium-sized enterprises rooted in heritage craftsmanship. The community service was conducted using a participatory pction research approach, involving 11 active craftsmen. The methodology comprised three key phases: an initial pre-test to assess baseline knowledge of dynamic capabilities, participatory capacity-building workshops focused on idea generation, promotion, and realization, and a post-test evaluation to assess measurable improvement. These stages were complemented by continuous monitoring and feedback mechanisms to ensure responsiveness and relevance throughout the intervention. The results demonstrate a significant improvement across all dimensions of dynamic capability, with average scores rising from a pre-test baseline to a post-test mean. Craftsmen showed marked advancements in innovation orientation, strategic flexibility, knowledge absorption, and cultural adaptation. The program successfully bridged the gap between traditional skill sets and the strategic agility required to thrive in today’s creative economy. Discussions revealed both the potential of these craftsmen to evolve through targeted empowerment and the challenges posed by limited digital literacy, generational divides, and operational informality. In conclusion, this community service program provided evidence of the effectiveness of dynamic capability interventions in traditional, low-digital economies. The initiative not only empowered the local craftsmen community to adapt and innovate but also contributed to the theoretical application of dynamic capabilities in socio-cultural contexts. The findings highlight the importance of integrating culturally grounded methods with strategic development to ensure sustainable community transformation.
Copyright (c) 2026 Kusumawijaya Ida Ketut, Partiwi Dwi Astuti, Wartana I Made Hedy , Adi I Ketut Yudana https://creativecommons.org/licenses/by/4.0