Assistance In Brand Design And Product Packaging Of Msmes In Segunung Hamlet, Carang Wulung Village, Wonosalam District
DOI:
https://doi.org/10.51601/ijcs.v2i1.75Abstract
Packaging and brand design are essential factors that can help MSME
businesses compete in an increasingly competitive market. Attractive packaging
and brand design can differentiate a product from competitors. For this reason,
it is necessary to pay attention to the packaging of MSME products in Segunung
Hamlet, Wonosalam sub-district. Community service has been carried out to
assess the understanding of MSME entrepreneurs' understanding of the
importance of packaging design and product branding in the MSMEs of Dusun
Segunung. Mentoring and training are used by choosing one of the superior
products, Tahu Walik Shrimp, produced by MSMEs in Segunung Hamlet. The
results of community service in packaging design and product branding include
shapes, materials, colors, images, and product information. The packaging
design changes the old packaging (plastic bags) into new, more attractive
packaging, not only to wrap, protect and prolong the life of shrimp tofu but also
to identify the brand and differentiate it from other products on the market.
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