Digital Entrepreneurship Competency Training for Students of SMA Negeri 2 Binjai
DOI:
https://doi.org/10.51601/ijcs.v2i2.91Abstract
High school students as the nation's future young generation, there needs to be
an increase in competence towards the development of digital technology
today. Digital technology has become their consumption and can be used to
earn a living. However, its use has not been maximized so that it can be used to
overcome the nation's current problems, namely the large number of
unemployed and the difficulty of getting a job. Digital entrepreneurship
training seeks to create a creative and active mental attitude and spirit to try to
increase income in every business activity. This community service activity will
use the classroom action research method. In this method, students of SMA
Negeri 2 Binjai as training participants and UNPAB lecturers will act as
speakers and assessors. The method used is the Progressive Differentiation and
Integrative Reconciliation Method, which is a method to improve students'
understanding as seen from the increase in learning outcomes scores. Also, as
a Classroom Action Research Method that will show the results of students'
understanding of the use of digital social media as a suggestion to develop and
arouse students' entrepreneurial spirit, it is hoped that there will be quality
learning that can be applied when working in the business and industrial
world. The results of activities in the community at SMA 2 Binjai can be seen
from the results of the principle of Progressive Differentiation and Integrative
Reconciliation, there is an increase in the score for understanding the use of
digital entrepreneurship on Facebook, Instagram and Twitter from an average
pre-test score of 48.33% to a post-test result of 92.71 % which is obtained.
Downloads
References
Alif Karnadi (2021). Pengguna Media Sosial di Indonesia Mencapai 170 Juta. Retrieved from https://dataindonesia.id/digital/detail/pengguna-media-sosial-di-indonesia-mencapai-170-juta.
A. A. K. S. Putri. (2018). Analisis Pengaruh Sikap Generasi Milineal Terhadap Minat Beli Online Pada Situs Jejaring Sosial, Master’s Thesis, Universitas Islam Indonesia.
Asosiasi Penyelenggara Jasa Internet Indonesia (2017). Penetrasi & Perilaku Pengguna Internet Indonesia 2017. Penetrasi Dan Perilaku Pengguna Internet Indonesia, 1–39. Retrieved from https://web.kominfo.go.id/sites/default/files/Laporan Survei APJII_2017_v1.3.pdf.
Hardiyanto, L. (2018). Motivasi Mahasiswa Menjadi Startup Digital Entrepreneur (Technopreneurship). Jurnal Ilmu Pendidikan (JIP) STIKP Kusuma Negara, 10(1). https://jurnal.stkipkusumanegara.ac.id/index.php/jip/article/view/9.
Suwarno B, Rusiadi, Alamsyah. B, Handiko. F. (2020). Entrepreneur's Interest, Independence and Skill towards the Success of Motorcycle Workshop in Medan. International Journal of Research and Review. Vol.7 (11), pp: 477-483. https://www.ijrrjournal.com/IJRR_Vol.7_Issue.11_Nov2020/IJRR0064.pdf
S. C. Chen and C. P. Lin (2019). Understanding The Effect of Social Media Marketing Activities: The Mediation of Social Identification, Perceived Value, And Satisfaction. Technol. Forecast. Soc. Change, vol.140, no. November 2018, pp. 22–32, doi: 10.1016/j.techfore.2018.11.025.
Jose van Dijck (2013). Culture Of Connectivity: A Critical History of Social Media. Journal of media and communication. 30(56):3. Research Oxford: Oxford University Press. DOI:10.7146/mediekultur.v30i56.16314
Nasrullah, R. (2016). Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi. Page 15. Bandung: Simbiosa Rekatama Media.
Hull, C.E., Hung, Y.-T.C., Hair, N., Perotti, V. and DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organizations, Vol. 4 No. 3, pp. 290-303. https://doi.org/10.1504/IJNVO.2007.015166.
Le Dinh, T., Vu, M.C. and Ayayi, A. (2018), Towards A Living Lab for Promoting the Digital Entrepreneurship Process. International Journal of Entrepreneurship, Vol. 22 No. 1, pp. 1-17.
Hair, N., Wetsch, L., Hull, C., Perotti, V. and Hung, Y.-T. (2012). Market Orientati on Digital Entrepreneurship: Advantages and Challengesa Web 2.0 Networked World. International Journal of Innovation and Technology Management, Vol. 9 No. 6, pp. 1-17.
Davidson, E. and Vaast, E. (2010). Digital Entrepreneurship and Its Sociomaterial Enactment. Proceedings of the 43rd Hawaii International Conference on System Sciences, pp. 1-10.
Richter, C., Kraus, S., Brem, A., Durst, S. and Giselbrecht, C. (2017). Digital Entrepreneurship: Innovative Business Models for The Sharing Economy. Creativity and Innovation Management, Vol. 26 No. 3, pp. 300-310.
Sussan, F. and Acs, Z. (2017). The Digital Entrepreneurial Ecosystem. Small Business Economics, Vol. 49 No. 1, pp. 55-73, doi: 10.1007/s11187-017-9867-5
Arikunto, Suharsimi. (2010). Prosedur Penelitian Suatu pendekatan Praktek. Jakarta: Rineka Cipta.
Ausubel, David Paul (1968). Educational Psychology: A Cognitive View. New York: Holt, Rinehart & Winston.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Ruly Dwi Arista, Bambang Suwarno

This work is licensed under a Creative Commons Attribution 4.0 International License.