Strengthening Marketing Innovation In MSMEs Business Incubators In Kraftangan Malaysia Selangor Branch
The International community service partners are MSMEs business
incubators under the auspices of Kraftangan Malaysia Selangor Branch. The
purpose of community service activities is to increase partners' awareness of
the importance of innovation, one of which is marketing innovation in order
to develop and improve the business performance of MSMEs. The activity
method is to provide education to partners through counseling programs. The
result of community service is an increase in partners' knowledge about
marketing innovation in the form of product innovation and packaging to be
able to develop in their business.
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