Strengthening Marketing Innovation In MSMEs Business Incubators In Kraftangan Malaysia Selangor Branch

Authors

  • Audita Nuvriasari Faculty of Economics, Universitas Mercu Buana Yogyakarta, Indonesia
  • Norlaile Binti Salleh Hudin Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, Malaysia
  • Hasim As’ari Faculty of Economics, Universitas Mercu Buana Yogyakarta, Indonesia
  • Noraine binti Salleh Hudin Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, Malaysia

DOI:

https://doi.org/10.51601/ijcs.v3i3.214

Abstract

The International community service partners are MSMEs business
incubators under the auspices of Kraftangan Malaysia Selangor Branch. The
purpose of community service activities is to increase partners' awareness of
the importance of innovation, one of which is marketing innovation in order
to develop and improve the business performance of MSMEs. The activity
method is to provide education to partners through counseling programs. The
result of community service is an increase in partners' knowledge about
marketing innovation in the form of product innovation and packaging to be
able to develop in their business.

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Published

2023-08-31

How to Cite

Nuvriasari, A., Binti Salleh Hudin, N. ., As’ari, H. ., & binti Salleh Hudin, N. . (2023). Strengthening Marketing Innovation In MSMEs Business Incubators In Kraftangan Malaysia Selangor Branch. International Journal Of Community Service, 3(3), 126–131. https://doi.org/10.51601/ijcs.v3i3.214

Issue

Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )

Section

Articles

License

Copyright (c) 2023 Audita Nuvriasari, Norlaile Binti Salleh Hudin, Hasim As’ari, Noraine binti Salleh Hudin

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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