Islamic Value-Based MSME Mentoring to Increase Micro-Business Competitiveness
DOI:
https://doi.org/10.51601/ijcs.v6i2.287Abstract
various obstacles, such as low managerial capacity, limited use of digital technology, poor financial record keeping, and suboptimal application of Islamic values in business management. This Community Service (PKM) activity aims to improve the competitiveness of MSMEs through an Islamic-based mentoring program that integrates aspects of business management, digital marketing, financial record keeping, customer service, and Islamic business ethics. The implementation method uses a Participatory Action approach that includes initial observation, outreach, training, mentoring, monitoring, and evaluation. Evaluation is carried out through pre-tests, post-tests, field observations, and interviews. The results of the activity show that the mentoring program has successfully improved the knowledge and skills of participants, indicated by an increase in the average score from 53.54 in the pre-test to 87.40 in the post-test. Observations showed that participants were able to implement simple financial record keeping, utilize digital media as a marketing tool, improve customer service, improve product packaging, and implement Islamic values such as honesty, trustworthiness, fairness, and responsibility in business activities. Interviews also indicated that participants experienced tangible benefits in the form of improved business management skills, increased confidence in marketing products, and increased awareness of the importance of Islamic business ethics as a basis for sustainable business development. Thus, mentoring MSMEs based on Islamic values has proven effective in improving the competence of business actors and strengthening the competitiveness of micro-enterprises in a sustainable manner.
Downloads
References
.[1]. Antonio, MS (2022). Islamic banking: From theory to practice (Revised Edition). Jakarta: Gema Insani.
[2]. Chapra, M.U. (2021). Islam and the economic challenge. Leicester: The Islamic Foundation.
[3]. Creswell, J. W., & Creswell, J. D. (2023). Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.). Thousand Oaks, CA: Sage Publications.
[4]. Eriyanto. (2021). Community development and community empowerment. Jakarta: Kencana.
[5]. Fauzi, A., Nurhayati, S., & Hidayat, R. (2024). Islamic-based mentoring for MSMEs to increase business capacity. Journal of Community Service, 9(1), 45–56.
[6]. Hendrawan, A., Suryani, D., & Wibowo, A. (2023). Digital marketing assistance for MSMEs to improve business competitiveness. Journal of Community Service, 4(2), 95–104.
[7]. Hakim, L., & Hasanah, U. (2023). Islamic business ethics in improving MSMEs competitiveness. Journal of Islamic Entrepreneurship, 5(2), 120–132.
[8]. Indrajit, RE (2022). Electronic government: Strategy for the development and advancement of digital technology-based public service systems. Yogyakarta: Andi.
[9]. Kotler, P., & Keller, K. L. (2022). Marketing management (16th Global ed.). Pearson.
[10]. Kurniawan, D., Prasetyo, B., & Lestari, N. (2024). Collaborative mentoring model for MSME development. Journal of Community Empowerment, 8(1), 33–46.
[11]. Laudon, K. C., & Laudon, J. P. (2022). Management information systems: Managing the digital firm (17th ed.). Pearson.
[12]. Narsa, IM, Widodo, A., & Kurnianto, S. (2021). Financial literacy assistance for MSMEs. Multiparadigma Accounting Journal, 12(3), 560–574.
[13]. Organization for Economic Co-operation and Development. (2023). SME and entrepreneurship outlook 2023. Paris: OECD Publishing.
[14]. Porter, M.E. (2023). Competitive advantage: Creating and sustaining superior performance (Updated ed.). New York: Free Press.
[15]. Putri, A., & Yuliana, E. (2022). Improving service quality through MSME assistance. Journal of Economic Service, 5(1), 66–75.
[16]. Purwana, D., Rahmi, R., & Aditya, S. (2022). Digital marketing strategy for MSMEs in improving business competitiveness. Journal of Management and Entrepreneurship, 24(1), 15–27.
[17]. Rahman, M., Ismail, A., & Abdullah, N. (2023). Islamic entrepreneurship mentoring and sustainable MSMEs development. International Journal of Islamic Business, 8(2), 101–115.
[18]. Rahmawati, N., Hidayat, T., & Prasetyo, A. (2023). Community mentoring to strengthen MSME competitiveness. Indonesian Community Service Journal, 3(4), 221–230.
[19]. Republic of Indonesia. (2008). Law of the Republic of Indonesia Number 20 of 2008 concerning Micro, Small, and Medium Enterprises. Jakarta: State Secretariat.
[20]. Republic of Indonesia. (2021). Government Regulation of the Republic of Indonesia Number 7 of 2021 concerning Facilitation, Protection, and Empowerment of Cooperatives and Micro, Small, and Medium Enterprises. Jakarta: State Secretariat.
[21] Sari, R., & Kurniawan, B. (2024). Empowering halal MSMEs through participatory mentoring. Journal of Community Service and Empowerment, 8(1), 55–67.
[22]. Sari, D., & Nugroho, H. (2022). Participatory assistance in MSME empowerment. Jurnal Abdimas, 6(2), 88–97.
[23]. Suharto, E. (2021). Building a society that empowers the people: A strategic study of social welfare development and social work. Bandung: Refika Aditama.
[24]. United Nations. (2022). United Nations e-government survey 2022: The future of digital government. New York: United Nations.
[25]. World Bank. (2023). World development report 2023: Migrants, refugees, and societies. Washington, DC: World Bank.
[26]. Yusuf al-Qaradawi. (2021). Islamic economic norms and ethics. Jakarta: Gema Human.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Nur’Ainun Gulo, Nurintan Asyiah Siregar, Hazrulta Aulia
This work is licensed under a Creative Commons Attribution 4.0 International License.
