Business Management Development Model For “Cireng Ceu Iin” Enterprises In Padasuka Village, Baros District, Serang Regency

Abstract

Marketing is a business function that identifies current unmet wants and needs
and manages their size, determines which target markets the organization can
best serve, and determines the appropriate range of products, services and
programs to serve those markets. So marketing acts as a liaison between the
needs of the community and the pattern of industrial responses.This
community service activity is carried out at the home of the business actor who
has the address. The method used in the implementation of community service
activities is business assistance.The purpose of this method is the
participatory-lecture method,discussion-information and continued with direct
training on making business management development models for business
actors "Cireng Ceu Iin" in Padasuka Village, Baros District, Serang
Regency.In a business, it is better to plan carefully both in terms of future
prospects and the management system that can be done to manage the
business in question. In addition, it is necessary to take into account the
prospect of competition, market segmentation and the smooth running of its
business. Especially for the management of the Cireng-making business, it is
necessary to pay attention to the availability of raw materials in the form of
sago and flour which must be processed into dough. Setting the selling price is
one of the factors that must be considered in a business. Prices must be
realistic but do not forget the capital spent to carry out the business in
question.