Socialization of Strategies to Increase Sales of Processed Dairy Products at Mataram Milk as a Support for Animal Protein for the Community

Authors

  • Meireni Cahyowati Program Studi Teknologi Produksi Ternak, Jurusan Pertanian, Politeknik Negeri Banyuwangi, Jl. Raya Jember Km 13, 68461 Banyuwangi, Indonesia
  • Ariya Dwi Nugrahanto Program Studi Ilmu Peternakan, Fakultas Peternakan, Universitas Gadjah Mada, Jl. Fauna No 3, Bulaksumur, 55281 Yogyakarta, Indonesia
  • Harvey Febrianta Program Studi Teknologi Pengolahan Hasil Ternak, Jurusan Pertanian, Politeknik Negeri Banyuwangi, Jl. Raya Jember Km 13, 68461 Banyuwangi, Indonesia
  • Indra Kurniawan Program Studi Teknologi Rekayasa Komputer, Jurusan Bisnis dan Informatika, Politeknik Negeri Banyuwangi, Jl. Raya Jember Km 13, 68461 Banyuwangi, Indonesia

DOI:

https://doi.org/10.51601/ijcs.v5i4.950

Abstract

The socialization of sales improvement strategies was held at Mataram Milk, which is an micro, small and medium enterprises in the Special Region of Yogyakarta Province which focuses on the field of milk processing such as pasteurized milk with various flavors, pudding and jamu milk. This socialization aims to provide knowledge, information and strategies in order to support the increase in sales of the products, especially Mataram Milk. The problems found in Mataram Milk are regarding product marketing, production equipment and distribution permits from the Food and Drug Supervisory Agency. Mataram Milk socialization activities were carried out at the Mataram Milk business location in the Special Region of Yogyakarta with the owner of Mataram Milk through 2 (two) methods, such as observation and socialization with resource persons regarding cow's milk processing material and sales strategies for dairy products. This socialization activity provides a positive response from the owners of Mataram Milk such as interactive discussions and business owners have a clear overview for sales strategies, BPOM distribution permit requirements, milk processing production equipment.

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Author Biographies

Meireni Cahyowati, Program Studi Teknologi Produksi Ternak, Jurusan Pertanian, Politeknik Negeri Banyuwangi, Jl. Raya Jember Km 13, 68461 Banyuwangi, Indonesia

The socialization of sales improvement strategies was held at Mataram Milk, which is an micro, small and medium enterprises in the Special Region of Yogyakarta Province which focuses on the field of milk processing such as pasteurized milk with various flavors, pudding and jamu milk. This socialization aims to provide knowledge, information and strategies in order to support the increase in sales of the products, especially Mataram Milk. The problems found in Mataram Milk are regarding product marketing, production equipment and distribution permits from the Food and Drug Supervisory Agency. Mataram Milk socialization activities were carried out at the Mataram Milk business location in the Special Region of Yogyakarta with the owner of Mataram Milk through 2 (two) methods, such as observation and socialization with resource persons regarding cow's milk processing material and sales strategies for dairy products. This socialization activity provides a positive response from the owners of Mataram Milk such as interactive discussions and business owners have a clear overview for sales strategies, BPOM distribution permit requirements, milk processing production equipment.

Ariya Dwi Nugrahanto, Program Studi Ilmu Peternakan, Fakultas Peternakan, Universitas Gadjah Mada, Jl. Fauna No 3, Bulaksumur, 55281 Yogyakarta, Indonesia

The socialization of sales improvement strategies was held at Mataram Milk, which is an micro, small and medium enterprises in the Special Region of Yogyakarta Province which focuses on the field of milk processing such as pasteurized milk with various flavors, pudding and jamu milk. This socialization aims to provide knowledge, information and strategies in order to support the increase in sales of the products, especially Mataram Milk. The problems found in Mataram Milk are regarding product marketing, production equipment and distribution permits from the Food and Drug Supervisory Agency. Mataram Milk socialization activities were carried out at the Mataram Milk business location in the Special Region of Yogyakarta with the owner of Mataram Milk through 2 (two) methods, such as observation and socialization with resource persons regarding cow's milk processing material and sales strategies for dairy products. This socialization activity provides a positive response from the owners of Mataram Milk such as interactive discussions and business owners have a clear overview for sales strategies, BPOM distribution permit requirements, milk processing production equipment.

Harvey Febrianta, Program Studi Teknologi Pengolahan Hasil Ternak, Jurusan Pertanian, Politeknik Negeri Banyuwangi, Jl. Raya Jember Km 13, 68461 Banyuwangi, Indonesia

The socialization of sales improvement strategies was held at Mataram Milk, which is an micro, small and medium enterprises in the Special Region of Yogyakarta Province which focuses on the field of milk processing such as pasteurized milk with various flavors, pudding and jamu milk. This socialization aims to provide knowledge, information and strategies in order to support the increase in sales of the products, especially Mataram Milk. The problems found in Mataram Milk are regarding product marketing, production equipment and distribution permits from the Food and Drug Supervisory Agency. Mataram Milk socialization activities were carried out at the Mataram Milk business location in the Special Region of Yogyakarta with the owner of Mataram Milk through 2 (two) methods, such as observation and socialization with resource persons regarding cow's milk processing material and sales strategies for dairy products. This socialization activity provides a positive response from the owners of Mataram Milk such as interactive discussions and business owners have a clear overview for sales strategies, BPOM distribution permit requirements, milk processing production equipment.

Indra Kurniawan, Program Studi Teknologi Rekayasa Komputer, Jurusan Bisnis dan Informatika, Politeknik Negeri Banyuwangi, Jl. Raya Jember Km 13, 68461 Banyuwangi, Indonesia

The socialization of sales improvement strategies was held at Mataram Milk, which is an micro, small and medium enterprises in the Special Region of Yogyakarta Province which focuses on the field of milk processing such as pasteurized milk with various flavors, pudding and jamu milk. This socialization aims to provide knowledge, information and strategies in order to support the increase in sales of the products, especially Mataram Milk. The problems found in Mataram Milk are regarding product marketing, production equipment and distribution permits from the Food and Drug Supervisory Agency. Mataram Milk socialization activities were carried out at the Mataram Milk business location in the Special Region of Yogyakarta with the owner of Mataram Milk through 2 (two) methods, such as observation and socialization with resource persons regarding cow's milk processing material and sales strategies for dairy products. This socialization activity provides a positive response from the owners of Mataram Milk such as interactive discussions and business owners have a clear overview for sales strategies, BPOM distribution permit requirements, milk processing production equipment.

References

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Published

2025-11-30

How to Cite

Cahyowati, M. ., Dwi Nugrahanto, A. ., Febrianta, H. ., & Kurniawan, I. . (2025). Socialization of Strategies to Increase Sales of Processed Dairy Products at Mataram Milk as a Support for Animal Protein for the Community. International Journal Of Community Service, 5(4), 557–561. https://doi.org/10.51601/ijcs.v5i4.950

Issue

Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )

Section

Articles

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Copyright (c) 2025 Meireni Cahyowati, Ariya Dwi Nugrahanto, Harvey Febrianta, Indra Kurniawan

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This work is licensed under a Creative Commons Attribution 4.0 International License.