Visual Branding Strategies For Culinary Msmes In Legok Village: A Community-Centered Approach Through Design Training
DOI:
https://doi.org/10.51601/ijcs.v3i4.224Abstract
Community engagement through training in logo and packaging design for culinary
MSMEs in Legok Village is an initiative aimed at enhancing the competitiveness and
sustainability of micro, small, and medium-sized enterprises (MSMEs) in rural
areas. Legok Village, renowned for its traditional culinary richness, is the focal
point of this research. This study presents a community-based approach employed to
strengthen the visual identity of culinary MSME products through design training
using Adobe Ilustrator.The methodology includes phases of identifying the needs of
MSMEs, conducting logo and packaging design training, and evaluating the impact
of this training. The research findings indicate that logo and packaging design
training has a significantly positive impact on the development of culinary MSME
products, enhancing their visual appeal, and increasing brand awareness in both
local and regional markets.The results have significant implications for the
development of culinary MSMEs in similar villages. The improved quality of logo
and packaging design benefits MSME businesses and can increase household
income, stimulate local economic growth, and enhance the quality of life in rural
communities. Thus, community engagement through logo and packaging design
training for culinary MSMEs emerges as a crucial instrument in building economic
sustainability in rural villages.
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Copyright (c) 2023 Fahmy Rinanda Saputri, Melissa Indah Fianty, Cynthia Sari Dewi
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