Community Empowerment With Marketing Training By Smart Indonesia Academy To Radar Malang Online
DOI:
https://doi.org/10.51601/ijcs.v2i2.93Keywords:
Community empowerment, marketing training, mediaAbstract
The Industrial Revolution 4.0 is a revolution based on the Malang Online Cyber Physical
System Radar, making the media industry increasingly have its own challenges in terms of
facing competition for marketing and finding customers. Radar Malang Online, as one of the
largest media companies in Malang Raya with a readership rate of more than 200,000 per day,
still needs marketing training to increase awareness in the community, especially through the
design of promotional media. This study uses qualitative research with an analytical descriptive
method. Researchers use primary data, namely interviews, and secondary data, namely journal
articles, books, news articles, reports, etc. This literature review uses the theories of community
empowerment and marketing training. The activity has been carried out by Smart Indonesia
Academy as a form of community empowerment that aims to increase the ability and
understanding related to marketing for the Radar Malang Online team. The findings show that
the activities carried out by Smart Indonesia Academy as a form of community empowerment
aimed at providing innovative and creative efforts with knowledge, insight, and solutions
through marketing training to the Radar Malang Online team have been going well. The
training provided by Smart Indonesia Academy to improve the performance and motivation of
the Radar Malang Online team was in accordance with the understanding related to marketing
training.
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