Introduction To Digital Marketing In Smes In Kampung Baru Village

Abstract

Technological developments in this day and age are growing very rapidly, this affects
small and medium enterprises (SMEs), because inevitably small and medium
enterprises (SMEs) must follow the developments of the times otherwise they will be
left behind. SMEs as one type of business that plays an important role in increasing the
economic growth of a country, requires an appropriate marketing strategy so that
products can be sold in the market. Digital marketing is the marketing of products or
services through digital media and the internet. Digital marketing is a solution for
SMEs in this technological era. The problem faced by SMEs in the village of Kampung
Baru Depan is the lack of knowledge about Digital Marketing. This service activity
aims to introduce Digital Marketing to SMEs in the village of Kampung Baru Kontak.
with the lecture, discussion and question and answer method. The service provider
provides material about Digital Marketing, marketing strategies and steps to start
Digital Marketing for SMEs in the village of Kampung Baru Promise. The results of
this service activity are SMEs in the village of New Promise, which previously used
only conventional marketing methods, through this service activity, they could find out
another method, namely digital marketing (Digital Marketing) and also practice it
directly.