Sepasar As A Hybrid Educational Media And OnlineMarketing Of Sambilegi Market Traders In Covid-19 Pandemic


  • Awan Santosa Universitas Mercu Buana Yogyakarta
  • Sri Handayani Universitas Mercu Buana Yogyakarta
  • Pande Nyoman Ariyuda Universitas Mercu Buana Yogyakarta
  • Mohd Fadhil Harfiez Abdul Muttalib Universiti Pendidikan Sultan Idris



The important function of traditional markets is not only as a market for selling local
(local) community products, but also as employment opportunities that are very
beneficial for the community. One of the traditional markets located in Slemn Regency is
Sambilegi Market. Sambilegi Market is one of the driving forces in driving economic
growth and mobilizing the community. The conditions in the Sambilegi market are the
weak organizational network of traders which results in weak unity and inter-market
networks . Therefore, technology must be treated specifically if businesses are to survive
and thrive. Digital technologies create new economic dynamics and social environments
that need to be managed for technological changes in industry and society to provide
long-term and far-reaching benefits. Opportunities and opportunities for to
apply institutional engineering models and support the transformation of traditional
markets in the digital era. The traditional market digitization model embodies several
institutional elements, such as organizational, human resources, business, and network
elements. In addition, training is given to volunteers who will go directly to the market
to assist traders in learning the video material that has been prepared. The expected
output target of the joint community empowerment program is exists
enhancement knowledge, skills, HR capacity and organization, as well as digital literacy
of Sambilegi market traders.


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How to Cite

Awan Santosa, Sri Handayani, Pande Nyoman Ariyuda, & Abdul Muttalib, M. F. H. . (2023). Sepasar As A Hybrid Educational Media And OnlineMarketing Of Sambilegi Market Traders In Covid-19 Pandemic. International Journal Of Community Service, 3(1), 32–42.

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