Increased Added Value Of Fish Wasted In Efforts To Commercialize Competitive Products And Based Information Technology

Abstract

The community service plan (PKM) in this article aims to inform the community about the
use of marine resources in the coastal area of Tarakan to increase economic value, The
target to be achieved in this program is for the target group to be able to optimize the
results of marine resources, especially the use of wasted fish to boost their economy. This
activity is carried out through lectures and discussions with partners or community
groups who want to market their products, by providing understanding and training in
efforts to commercialize competitive products, and of course through information
technology so that they can add value for their income. This kind of discarded fish
processing business or business is carried out by partners who want to help their
household finances. Wastaged fish processed products that have been produced by
partners in the PKM grant are further proposed. There are several problems faced,
especially in the commercialization and marketing process. The next problem faced by
partners is how to make marketing and commercialization media to be able market their
products and can be known by all levels of society. The method used in this event is:
First, give guidance through brainstorming to open up the mindset about the importance
of marketing media and commercialization in order to be able to market their products.
The second is consulting on management and commercialization or marketing processes
as a determinant of the success of the waste fish processing business in terms of
production and management. The output of this activity includes: 1). Aspects of
commercialization, namely increasing product marketing so as to increase added value,
as well as the use of information technology media. 2). The management aspect is the
management of the sustainable management system, that is, the marketing management
that has a wide range of influence and is well-known to the public. As a result, partners
can understand the benefits, commercialization and effective marketing. In addition,
partners can also understand the importance of using information technology to market
their products.